Push Traffic

Proper use of push notifications provides webmasters with long-term, stable income.Push networksare quite easy to set up, but there are typical mistakes made by advertisers in the process of preparing advertising campaigns. What are the most common ones?Mistakes made by advertisers when using push trafficIn this article, we will consider the main mistakes that are encountered when working with push traffic.Ignoring audience segmentationFor the first time advertising campaigns should be launched on a wide user audience, which will give you the opportunity to understand how relevant to the residents of certain regions is the offer, to get the necessary amount of information for further optimization of advertising campaigns. During segmentation, the target audience is evaluated and grouped by certain indicators. Having assessed the effectiveness of the initial launch, the advertiser gets at his disposal enough information to conduct an analytical evaluation of a particular user audience according to its individual characteristics.Using push notifications of the same typeCreating push notifications of the same type will simply waste your budget. When using this advertising tool, you should always remember the importance of constant development and regular improvement of the creativity used. One creativity lives on average from four to five days. To get the most possible profit from the promotion, you should systematically carry out the unique bundles, always looking for new, more effective methods of influencing users.We advise you to read the article“What are push notifications, what are they used for?”by AffCommunity.Insufficiently clear CTAThe user studies the received notification for a few seconds, no longer Therefore, the advertiser should make every effort to try to arouse their interest in this small amount of time, to induce them to make a click. To do this, it is necessary to clearly establish what actions should be performed by the user, list them in the text of the notification sent to users or in the names of buttons. The text volume is limited, so only the most important information should be included. The call to action should be formulated as clearly as possible, otherwise the audience may simply not understand it. Try to convince the user of the need for urgent action, this will encourage him to make the transition.Incorrect landing pageClicking on the ad, users get to the page of the offer. On it, they want to find a continuation of the information related to that offer that was expressed in the creativity. For example, if it specifies the exact time of receiving the promised benefit or the size of the available discount, the same information should be duplicated on the landing page as well. If there are any discrepancies, you may lose leads and ruin your reputation.Ignoring statistical dataThe success of launching an advertising campaign depends on the advertiser's ability to analyze advertising campaigns. For this purpose, it is necessary to constantly collect relevant information and be able to competently work with the data obtained in order to regularly optimize advertising campaigns. Access to basic data is available in the LC, more accurate information can be obtained with the help of the tracker.Mobile is not separate from desktopMany advertisers, wanting to reach the maximum number of users, do not separate mobile from desktop This is a common mistake often made by advertisers, as clicks from a computer are usually much cheaper than from smartphones or tablets. The effectiveness of desktop notifications depends on the approach used and the specific vertical. Therefore, advertising campaigns need to be separated, it is important to calculate the budget wisely.Ignoring the age of subscriptionAdvertisers value a young user audience more, its value is higher. When using push traffic, several variants of advertising campaigns should be used, which should be focused on users of different age groups. Such a targeting should not be done only on those users who have already subscribed to the push-mailing for some time. They usually have a strongly developed “banner blindness”.Let's summarizeCurrently, many advertisers prefer to work with push notifications, considering them a highly effective tool that brings a good profit. But you can ensure this if you do everything correctly. Knowing the typical mistakes advertisers make when working with push notifications, you will be able to avoid them. Testing new hypotheses will allow you to achieve the highest possible profile.